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South Africa

Results for segmentation+models

News

Was media planning really less precise before AI?
Marketing & Media
Was media planning really less precise before AI?

Merissa Himraj, Issued by Advertising Media Forum 6 May 2024

How to unleash the power of machine learning in digital marketing
Marketing & Media
How to unleash the power of machine learning in digital marketing

Grant Lapping 2 Feb 2021

How brands can unlock the power of first-party customer data
ICT
How brands can unlock the power of first-party customer data

Richard Mullins 10 Dec 2020

#AskAfrikaAhaMoment: The brand loyalty shift explained
Marketing & Media
#AskAfrikaAhaMoment: The brand loyalty shift explained

Leigh Andrews 21 Nov 2019

A rainbow nation: Rather tricky for the politicians - and marketers
Marketing & Media
A rainbow nation: Rather tricky for the politicians - and marketers

Anele Malumo 16 Apr 2019

3 business non-negotiables for 2019
Retail
3 business non-negotiables for 2019

Leigh Whiting 31 Jan 2019

#BizTrends2019: Business excellence in Africa relies on customer centricity
Marketing & Media
#BizTrends2019: Business excellence in Africa relies on customer centricity

Sarina de Beer 9 Jan 2019

#BizTrends2019: "Bang bang, feel the pain" if you don't know what customers want
Marketing & Media
#BizTrends2019: "Bang bang, feel the pain" if you don't know what customers want

Carmen Murray 21 Jan 2019

Dali Tembo, managing director of Instant Grass International.
Marketing & Media
#BizTrends2019: The year we rethink segmentation

Dali Tembo 15 Jan 2019

New Maps research to commence
Marketing & Media
New Maps research to commence

22 May 2018

The power of cinema advertising: A big screen with a captivated audience
Marketing & Media
The power of cinema advertising: A big screen with a captivated audience

Motheo Matsau 30 Oct 2017

Lightstone Explore launches Kaleidoscope
Property
Lightstone Explore launches Kaleidoscope

8 Sep 2016

New geodemographic segmentation tool offers SA society breakdown
Marketing & Media
New geodemographic segmentation tool offers SA society breakdown

7 Sep 2016

The sum of the parts: Creating value with holistic segmentation
Marketing & Media
The sum of the parts: Creating value with holistic segmentation

Riona Naidu 2 Apr 2015

Louise Burgers
Marketing & Media
Brands they are a-changin'

Louise Marsland 2 Jun 2014

Amanda Cromhout
Marketing & Media
Value of segmentation models in marketing

Amanda Cromhout 15 May 2013

Cyndi de Vries
Marketing & Media
Segmentation models and why they often don't work

Cyndi de Vries 13 Oct 2012

Beyond LSM, Flux Trends brings New Urban Tribes to Joburg, Cape Town
Retail
Beyond LSM, Flux Trends brings New Urban Tribes to Joburg, Cape Town

21 Jun 2012

[2012 trends] Anthropological trends in the digital space
Marketing & Media
[2012 trends] Anthropological trends in the digital space

Marcela Ospina 13 Jan 2012

Spectrum Mobile SA goes hunting
Marketing & Media
Spectrum Mobile SA goes hunting

Issa Sikiti da Silva 16 Feb 2011

[2009 trends] Nine trends to anticipate in 2009
Marketing & Media
[2009 trends] Nine trends to anticipate in 2009

Rose Setshoge 19 Jan 2009

Issa Sikiti da Silva
Marketing & Media
Understanding the youth

Issa Sikiti da Silva 26 Jun 2006

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