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Source: © 123rf What can mobile service providers do to strengthen the satisfaction level of their customer base, thereby ensuring their customers’ future commitment and loyalty?

Marketing & Media

4 ways to increase prepaid users' CX and satisfaction

Prof M. Roberts-Lombard and contributing authors Dr Beate Stiehler-Mulder and KA Mntande 13 Oct 2023

Evaluating a sustainable future for African education

Education

Evaluating a sustainable future for African education

13 Jun 2023

Omnichannel retail: Are your online and offline experiences consistent?

Retail

Omnichannel retail: Are your online and offline experiences consistent?

Beate Stiehler-Mulder & Nicole Cunningham 19 Sep 2022

What's driving online shopping among SA's low-income consumers?

Retail

What's driving online shopping among SA's low-income consumers?

Beate Stiehler-Mulder and Mahlatse Mathabathe 6 Sep 2022

Source © Mark Bowden Marketers need to clarify some of the misperceptions about the role of marketing in the boardroom

Marketing & Media

7 steps to clarify the role of marketing in the boardroom

Prof Marius Wait and Dr Beate Stiehler-Mulder 1 Sep 2022

Supplied: Sadika Fakir, Integrated Media & Digital director, Tiger Brands will chair the Top 16 Youth-Owned Brands Awards (YOBA) jury

Marketing & Media

Top 16 Youth-Owned Brands Awards jury announced

23 May 2022

Source: , , via Wikimedia Commons

Retail

Finding balance in the overlooked informal retail sector

Dr Beate Stiehler-Mulder and Kgaugelo Mehlape 7 Dec 2021

South African retailers' readiness for the fourth industrial revolution

Retail

South African retailers' readiness for the fourth industrial revolution

Dr Beate Stiehler-Mulder and Kgaugelo Mehlape 23 Nov 2021

Tumi Rabanye, 2021 FM AdFocus Jury Chairperson

Marketing & Media

Jury members announced for 2021 FM AdFocus Awards

6 Sep 2021

#BizTrends2020: SA trends for brick and mortar stores - the present and the future

Retail

#BizTrends2020: SA trends for brick and mortar stores - the present and the future

Beate Stiehler-Mulder and Mariëtte Frazer 22 Jan 2020

Image credit: Jordan Ladikos on Unsplash.

Marketing & Media

Moving from differentiation to authenticity

Beate Stiehler-Mulder 25 Oct 2019

Image credit: Ryoji Iwata on Unsplash.

Marketing & Media

#FutureFit Yourself: Going back to basics

Carmen Murray 8 Aug 2019