SA women lead mobile gender pushOpera's State of the Mobile Web report, which provides information monthly on the top global trends affecting the mobile web, has released the first results from a survey of more than 300 000 Opera Mini users, as well as a snapshot of mobile web trends in Southeast Asia. According to the report, released yesterday 26 August 2010 in Oslo, in just two years the percentage of women on the mobile Web has risen 575%. South Africa leads the world's push for gender equality on the mobile Web, with women accounting for nearly 44% of mobile web users. Starting in late July and running over the course of several weeks, it conducted a survey to learn more about Opera Mini users around the world. In addition to collecting user demographic data for this report, the survey sought to quantify various aspects of their online/mobile lifestyle. Highlights:
Significant changesCompared to the last time it surveyed its users, some significant changes were observed.
o China - from 5.5% to 11.6% o United States - from 19.4% to 35.6% o South Africa - from 24.7% to 43.5% o Ukraine - from 8.5% to 24.2% o UK - from 16.6% to 31.5% o Across the board 18-27 is still the biggest age group of users o Under-18 user base in the US and UK grew (proportionally) at the expense of the 18-27 group o US and UK have many users who are 38 and older (26% and 21%, respectively) Global trends
Top 10 usersKenya joins the list of top 10 countries for Opera Mini users, replacing Nigeria. Top ten is now Indonesia, Russia, India, China, Ukraine, South Africa, the United States, Vietnam, the United Kingdom and Kenya. Go to www.opera.com/smw/ for the full report. |