The Film Craft Lions celebrate onscreen artistry. Entries needed to demonstrate exceptional film-making through work in which technical skill and prowess in production elevates an idea or dramatically enhances its execution.
A total of 103 Film Craft Lions were awarded from the shortlist of 258, with the following SA work all winning Bronze Lions:
Entrant | Title | Client | Product | Award |
ICONOCLAST, Culver City | THE BLAZE - TERRITORY | THE BLAZE (MUSICIAN) | MUSICIAN / ARTIST PROMOTION | Grand Prix |
BLINK PRODUCTIONS, London / 4CREATIVE, London | WE'RE THE SUPERHUMANS | CHANNEL 4 | PARALYMPICS | Gold Lion |
MJZ, Los Angeles / BLACK FRAME, New York | MY MUTANT BRAIN | KENZO | KENZO PARFUMS | Gold Lion |
RNDBT CONTENT, Amsterdam / MARCEL FRENSCH & ROGIER MAHIEU, Huizen | BATMAN | WARCHILD | WARCHILD NGO | Gold Lion |
LEO BURNETT CHICAGO | OSTRICH | SAMSUNG | SAMSUNG GALAXY S8/GEAR VR | Gold Lion |
THE MARTIN AGENCY, Richmond | THE WORLD'S BIGGEST ASSHOLE | DONATE LIFE | ORGAN DONATION | Gold Lion |
BLINK PRODUCTIONS, London / 4CREATIVE, London | WE'RE THE SUPERHUMANS | CHANNEL 4 | PARALYMPICS | Gold Lion |
ICONOCLAST, Culver City | TERRITORY | THE BLAZE (MUSICIAN) | MUSICIAN / ARTIST PROMOTION | Gold Lion |
TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., Tokyo | GRAVITY CAT | SONY INTERACTIVE ENTERTAINMENT | GRAVITY DAZE2 | Gold Lion |
ICONOCLAST, Culver City / YOUNG TURKS, Los Angeles | GOSH | JAMIE XX | MUSIC VIDEO FOR SONG "GOSH" | Gold Lion |
PULSE FILMS, London | SAMPHA 'PROCESS' | SAMPHA | 'PROCESS' ALBUM | Gold Lion |
WHITEHOUSE POST, London / DON'T PANIC, London | STILL THE MOST SHOCKING SECOND A DAY | SAVE THE CHILDREN | SAVE THE CHILDREN | Gold Lion |
DROGA5, New York / THE NEW YORK TIMES, New York | THE TRUTH IS HARD TO FIND – BRYAN DENTON | THE NEW YORK TIMES | NEWS SUBSCRIPTION | Gold Lion Campaign |
DROGA5, New York / THE NEW YORK TIMES, New York | THE TRUTH IS HARD TO FIND – DANIEL BEREHULAK | THE NEW YORK TIMES | NEWS SUBSCRIPTION | Gold Lion Campaign |
DROGA5, New York / THE NEW YORK TIMES, New York | THE TRUTH IS HARD TO FIND – TYLER HICKS | THE NEW YORK TIMES | NEWS SUBSCRIPTION | Gold Lion Campaign |
SQUEAK E CLEAN PRODUCTIONS, Los Angeles / KENZO, Paris | KENZO WORLD- THE NEW FRAGRANCE | KENZO | FRAGRANCE | Gold Lion |
DUVAL GUILLAUME, Brussels | MERRY CHRISTMAS FROM SYRIA | RED CROSS-FLANDERS | RED CROSS-FLANDERS | Gold Lion |
MPC, London / LEO BURNETT CHICAGO | SAMSUNG, OSTRICH | SAMSUNG | SAMSUNG GALAXY S8 | Gold Lion |
MPC, London / LEO BURNETT CHICAGO | SAMSUNG, OSTRICH | SAMSUNG | SAMSUNG GALAXY S8 | Gold Lion |
PEREIRA & O'DELL, New York | LO & BEHOLD | NETSCOUT | APPLICATION AND NETWORK PERFORMANCE MANAGEMENT | Gold Lion |
BBDO NEW YORK | EVAN | SANDY HOOK PROMISE | SANDY HOOK PROMISE | Silver Lion |
SMUGGLER, Los Angeles / JOHN X HANNES NEW YORK / SQUARESPACE, New York | JOHN MALKOVICH’S JOURNEY | SQUARESPACE | SQUARESPACE | Silver Lion Campaign |
SMUGGLER, Los Angeles / JOHN X HANNES NEW YORK / SQUARESPACE, New York | WHO IS JOHNMALKOVICH.COM? | SQUARESPACE | SQUARESPACE | Silver Lion Campaign |
SMUGGLER, Los Angeles / JOHN X HANNES NEW YORK / SQUARESPACE, New York | CALLING JOHNMALKOVICH.COM | SQUARESPACE | SQUARESPACE | Silver Lion Campaign |
STINK, London / DON'T PANIC, London | THE MOST SHOCKING SECOND A DAY | SAVE THE CHILDREN | SAVE THE CHILDREN | Silver Lion |
TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., Tokyo | GRAVITY CAT | SONY INTERACTIVE ENTERTAINMENT | GRAVITY DAZE2 | Silver Lion |
ICONOCLAST, Culver City / YOUNG TURKS, Los Angeles | GOSH | JAMIE XX | MUSIC VIDEO FOR SONG "GOSH" | Silver Lion |
PEREIRA & O'DELL, New York | LO & BEHOLD | NETSCOUT | APPLICATION AND NETWORK PERFORMANCE MANAGEMENT | Silver Lion |
BBDO NEW YORK | EVAN | SANDY HOOK PROMISE | SANDY HOOK PROMISE | Silver Lion |
ACADEMY FILMS, London / WCRS, London | FOR OWNING THE DANCEFLOOR | BUPA | BUPA | Silver Lion |
MJZ, Los Angeles / BLACK FRAME, New York | MY MUTANT BRAIN | KENZO | KENZO PARFUMS | Silver Lion |
CARNIBIRD, Paris / ROMANCE, Paris | L'AMOUR L'AMOUR | INTERMARCHÉ | INTERMARCHÉ | Silver Lion |
STINK, London / DON'T PANIC, London | THE MOST SHOCKING SECOND A DAY | SAVE THE CHILDREN | SAVE THE CHILDREN | Silver Lion |
ANOMALY, New York | BORN THE HARD WAY | ANHEUSER BUSCH | BUDWEISER | Silver Lion |
adam&eveDDB, London | COME TOGETHER | H&M | H&M | Silver Lion |
OGILVY & MATHER, Chicago | THE ONE MOMENT | MORTON SALT | MORTON SALT | Silver Lion |
ICONOCLAST, Culver City / YOUNG TURKS, Los Angeles | GOSH | JAMIE XX | MUSIC VIDEO FOR SONG "GOSH" | Silver Lion |
MJZ, Los Angeles / BLACK FRAME, New York | MY MUTANT BRAIN | KENZO | KENZO PARFUMS | Silver Lion |
MATTER UNLIMITED, New York | "PUSH" | MERCK | MERCK FOR MOTHERS | Silver Lion |
TBWA\MEDIA ARTS LAB, Los Angeles | STROLL | APPLE | APPLE AIRPODS | Silver Lion |
SMUGGLER, Los Angeles / JOHN X HANNES NEW YORK / SQUARESPACE, New York | JOHN MALKOVICH’S JOURNEY | SQUARESPACE | SQUARESPACE | Silver Lion |
WUNDERMAN, Boulogne-Billancourt | JOURNEY TO YOUR DREAM/INGRID | DANONE ACTIVIA | ACTIVIA | Silver Lion |
FINAL CUT, London / 4CREATIVE, London | WE'RE THE SUPERHUMANS | CHANNEL4 | PARALYMPICS | Silver Lion |
72ANDSUNNY, Los Angeles / GOOGLE, Mountain View | YEAR IN SEARCH 2016 | GOOGLE | GOOGLE | Silver Lion |
VALENSTEIN & FATT, London | ANTHONY JOSHUA | LUCOZADE SPORT | LUCOZADE SPORT DRINK | Silver Lion |
LELAND MUSIC, London / BLINK PRODUCTIONS, London / 4CREATIVE, London | PARALYMPICS 'WE'RE THE SUPERHUMANS' | 4CREATIVE | CHANNEL 4 PARALYMPICS | Silver Lion |
TBWA\MEDIA ARTS LAB, Los Angeles | STROLL | APPLE | APPLE AIRPODS | Silver Lion |
LEO BURNETT CHICAGO | OSTRICH | SAMSUNG | SAMSUNG GALAXY S8/GEAR VR | Silver Lion |
FACTORY, London / DON'T PANIC, London | STILL THE MOST SHOCKING SECOND A DAY | SAVE THE CHILDREN | SAVE THE CHILDREN | Silver Lion |
NEW LAND, Copenhagen / WICHMANN/SCHMIDT, Copenhagen | THE ROYAL DANISH THEATRE - MASH UP | THE ROYAL DANISH THEATRE | THEATRE | Silver Lion |
MPC, London / adam&eveDDB, London | JOHN LEWIS, BUSTER THE BOXER | JOHN LEWIS | CHRISTMAS | Silver Lion |
THE MILL, London / adam&eveDDB, New York | WAITROSE 'COMING HOME' | WAITROSE | FOOD RETAIL | Silver Lion |
MPC, London / adam&eveDDB, London | JOHN LEWIS, BUSTER THE BOXER | JOHN LEWIS | CHRISTMAS | Silver Lion |
GLORIA FX , Los Angeles / PRETTYBIRD, London | MUSIC VIDEO COLDPLAY - "UP&UP" | PRETTYBIRD UK | VISUAL EFFECTS SERVICES | Silver Lion |
4CREATIVE, London | WE'RE THE SUPERHUMANS | CHANNEL 4 | THE PARALYMPICS | Silver Lion |
GRABARZ & PARTNER, Hamburg | LAUGHING HORSES | VOLKSWAGEN AG | VOLKSWAGEN TIGUAN WITH TRAILER ASSIST | Bronze Lion |
BLINK PRODUCTIONS, London / adam&eveDDB, London | BUSTER THE BOXER | JOHN LEWIS | JOHN LEWIS CHRISTMAS | Bronze Lion |
SKIN & BONES, Toronto / COSSETTE, Toronto | SICKKIDS VS UNDENIABLE | SICKKIDS FOUNDATION | SICKKIDS HOSPITAL | Bronze Lion |
BRUNNER, Pittsburgh | THE JOURNEY | 84 LUMBER | 84 LUMBER | Bronze Lion |
adam&eveDDB, London | COME TOGETHER | H&M | H&M | Bronze Lion |
TBWA\MEDIA ARTS LAB, Los Angeles | STROLL | APPLE | APPLE AIRPODS | Bronze Lion |
PANTERA & CO, Buenos Aires / MAMI WATA, Cape Town | WOZA | MAMI WATA | MAMI WATA BRAND | Bronze Lion |
WIEDEN+KENNEDY, Portland / ELEVEN SOUND, Santa Monica / WALKER, Brooklyn / BARKING OWL, Los Angeles | EQUALITY | NIKE | CLOTHING / FOOTWEAR / ACCESSORIES | Bronze Lion |
McCANN WORLDGROUP, Bangkok | CAPTURE | VERENA INTERNATIONAL CO., LTD. | SURE | Bronze Lion |
ROMANCE, Paris | L'AMOUR, L'AMOUR. | INTERMARCHÉ | INTERMARCHÉ | Bronze Lion |
GREAT GUNS, London / FANCY SHOT, Moscow / VERSUS PICTURES, Moscow | KOLSHIK | LENINGRAD | LENINGRAD | Bronze Lion |
FURLINED, Los Angeles / THE MARTIN AGENCY, Richmond | THE WORLD'S BIGGEST ASSHOLE | DONATE LIFE | NON-PROFIT ORGAN DONATION PSA | Bronze Lion |
PARK PICTURES, New York / OGILVY & MATHER, Chicago | THE ONE MOMENT | MORTON SALT | MORTON SALT | Bronze Lion |
VENABLES BELL & PARTNERS, San Francisco | MUSICIAN | CHIPOTLE MEXICAN GRILL | RESTAURANT AND INGREDIENTS | Bronze Lion |
DROGA5, New York / JOHNSONVILLE SAUSAGE, Sheboygan Falls | JEFF AND HIS FOREST FRIENDS BY JEFF | JOHNSONVILLE | JOHNSONVILLE SAUSAGES | Bronze Lion |
Y&R SOUTH AFRICA, Cape Town | CHASING THE DRAGON | SURFSHACK | SURFSHACK SURFING SCHOOL/OUTREACH PROGRAMME | Bronze Lion |
SMUGGLER, London / LUCKY GENERALS, London | COACH DRIVER | PADDY POWER | PADDY POWER | Bronze Lion |
FP7/CAI, Cairo | THE LINE UP SONG | COCA COLA | COKE RED FMCG | Bronze Lion |
BACON, Copenhagen / &CO, Copenhagen / MOMONDO, Copenhagen | MOMONDO / THE DNA JOURNEY | MOMONDO | THE DNA JOURNEY | Bronze Lion |
MJZ, Los Angeles / BLACK FRAME, New York | MY MUTANT BRAIN | KENZO | KENZO PARFUMS | Bronze Lion |
FINCH, Sydney / CLEMENGER BBDO MELBOURNE | CONSEQUENCES | TRANSPORT ACCIDENT COMMISSION | TRANSPORT ACCIDENT COMMISSION | Bronze Lion |
SMUGGLER, Los Angeles / JOHN X HANNES NEW YORK / SQUARESPACE, New York | JOHN MALKOVICH’S JOURNEY | SQUARESPACE | SQUARESPACE | Bronze Lion |
RSA FILMS, Los Angeles / JOHANNES LEONARDO, New York | ORIGINAL IS NEVER FINISHED | ADIDAS ORIGINALS | ADIDAS ORIGINALS | Bronze Lion |
MJZ, Los Angeles / TBWA\MEDIA ARTS LAB, Los Angeles | BULBS | APPLE | APPLE | Bronze Lion |
PARTIZAN ENTERTAINMENT, Los Angeles / PANDORA MEDIA, Santa Monica | PLAYLIST | PANDORA | INTERNET RADIO STREAMING SERVICE | Bronze Lion |
adam&eveDDB, London | COME TOGETHER | H&M | H&M | Bronze Lion |
WIEDEN+KENNEDY, Portland | THE CORNER | POWERADE | NON-ALCOHOLIC BEVERAGE | Bronze Lion |
VALENSTEIN & FATT, London | ANTHONY JOSHUA | LUCOZADE SPORT | LUCOZADE SPORT DRINK | Bronze Lion |
APPLE, Cupertino | GO TIME | APPLE | APPLE WATCH | Bronze Lion |
BURBERRY, London | THE TALE OF THOMAS BURBERRY | BURBERRY | BURBERRY RETAIL | Bronze Lion |
SKIN & BONES, Toronto / COSSETTE, Toronto | SICKKIDS VS UNDENIABLE | SICKKIDS FOUNDATION | SICKKIDS HOSPITAL | Bronze Lion |
SID LEE, Montréal | QUESTION MADNESS ANTHEM | THE NORTH FACE | TNF BRAND | Bronze Lion |
TRIM EDITING, London / BBH, London | VIRGIN MEDIA 'USAIN BOLT #BETHEFASTEST' | VIRGIN | VIRGIN MEDIA | Bronze Lion |
TRIM EDITING, London / TBWA\MEDIA ARTS LAB, Los Angeles / OMD USA, New York | APPLE 'STROLL' | APPLE | APPLE AIRPODS | Bronze Lion |
MJZ, Los Angeles / BLACK FRAME, New York | MY MUTANT BRAIN | KENZO | KENZO PARFUMS | Bronze Lion |
CUT+RUN, New York / ANOMALY, New York | FOREVER CHUCK ANTHEM | CONVERSE | CHUCK TAYLOR | Bronze Lion |
MJZ, Los Angeles / TBWA\MEDIA ARTS LAB, Los Angeles | BULBS | APPLE | APPLE | Bronze Lion |
SKIN & BONES, Toronto / COSSETTE, Toronto | SICKKIDS VS MOM STRONG | SICKKIDS FOUNDATION | SICKKIDS HOSPITAL | Bronze Lion |
BBDO NEW YORK | EVAN | SANDY HOOK PROMISE | SANDY HOOK PROMISE | Bronze Lion |
GOOGLE, New York / GOOGLE CREATIVE LAB, New York | GOOGLE PHOTOS: FREE UP SPACE | GOOGLE INC | GOOGLE PHOTOS | Bronze Lion |
CARNIBIRD, Paris / ROMANCE, Paris | L'AMOUR L'AMOUR | INTERMARCHÉ | INTERMARCHÉ | Bronze Lion |
NEW LAND, Copenhagen / WICHMANN/SCHMIDT, Copenhagen | THE ROYAL DANISH THEATRE - MASH UP | THE ROYAL DANISH THEATRE | THEATRE | Bronze Lion |
WIEDEN+KENNEDY, Delhi | DA DA DING | NIKE DELHI | CLOTHING, FOOTWEAR AND ACCESSORIES | Bronze Lion |
DROGA5, New York / MAILCHIMP, Atlanta | MAILCHIMP MOOD FILMS | MAILCHIMP | MOOD FILMS | Bronze Lion |
FCB INFERNO, London | BELIEVE IN ME - GYMNAST | BARNARDO'S | BARNARDO'S | Bronze Lion |
JOHANNES LEONARDO, New York | ORIGINAL IS NEVER FINISHED | ADIDAS ORIGINALS | ORIGINALS | Bronze Lion |
ANONYMOUS CONTENT, Culver City / GEISEL PRODUCTIONS, New York | THE ESCAPE | BMW | BMW 5 SERIES | Bronze Lion |
HEREZIE, Paris | SOUNDS OF TRAUMA | DAVID LYNCH FOUNDATION | DAVID LYNCH FOUNDATION | Bronze Lion |
MILL+, London / JUNG VON MATT, Hamburg | NETTO 'THE EASTER SURPRISE' | NETTO | FOOD RETAIL | Bronze Lion |
FINCH, Sydney / CLEMENGER BBDO MELBOURNE | CONSEQUENCES | TRANSPORT ACCIDENT COMMISSION | TRANSPORT ACCIDENT COMMISSION | Bronze Lion |
TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., Tokyo | GRAVITY CAT | SONY INTERACTIVE ENTERTAINMENT | GRAVITY DAZE2 | Bronze Lion |
PARTIZAN, Paris / BETC, Paris | CANAL KITCHEN | CANAL +, CANALSAT | CANAL +, CANALSAT | Bronze Lion |