What are the critical success factors for positioning South Africa as a major business tourism destination? Hapiloe Sello, newly appointed Marketing Manager at the Johannesburg Tourism Company, spent the best part of the past year seeking the answers to that question.
Her detailed examination of the issue earned her a Masters in International Business and Marketing Management from the prestigious Nimbas Graduate School of Management in Utrecht in the Netherlands.
In September 2005 she received her Masters, topping a BA in Political Science and Administration from the National University of Lesotho in 1989, a Post Graduate Diploma in Management at the Wits Business School in 1991 and, in 1997, success in the Management Development Programme at the University of Stellenbosch Business School.
Her professional career includes seven years in the banking and mining sectors and five years as a successful entrepreneur.
The positions she has held have included Head of the Research Development and Transfer Unit at Nedcor and General Manager - Business Development at the Marketing Federation of Southern Africa.
She displayed entrepreneurial flair as a partner in the company Co-ordinated Management Consulting between 1998 and 2003, leading various projects in the areas of Marketing and Organisational Development for a cross-section of clients, among them the Airports Company of South Africa, the Industrial Development Corporation, the South African Broadcasting Corporation and the South African Local Government Association.
Now Hapiloe, as part of the team at The Johannesburg Tourism Company, is helping mould the critical success factors that will further build Johannesburg as a major international business tourism destination.
