Kantar's Best Liked Ads celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience, whom we believe to be the most important critic - the person who, ultimately, chooses to buy your brand or not.
To launch the new VW Tiguan, Volkswagen SA and agency partner Ogilvy Cape Town have released a campaign centered on the authenticity of family relationships.
The 2020 Covid-19 pandemic forced all South Africans to come face to face with mental health, by either experiencing it themselves for the first time or seeing a loved one go through it.
Nissan is the sixth-largest automotive company in the world. As a multinational brand, the ability to sell and appeal to the local market is always a challenge. And in our South African market, 11 official languages adds yet another obstacle to the brand finding a local voice.
Marketing, PR and digital agency, Triple Eight, has been named as the Agency of the Year at the 2020 FM AdFocus Awards, walking away with the title for the second time having won it in 2019. The agency was also named Specialist Agency of the Year and took home the Transformation and African Impact Awards.
This year's FM Creative Challenge Award went to King James for their 'black lives don't matter' ad for Blackboard Organisation. Other winners include Rogerwilco, who won the Small Agency of the Year, Duke (Medium Agency of the Year) and Joe Public (Large Agency of the Year)....
The penultimate in our ACA series features three senior IAB SA executive board members, Claire Cobbledick, GM Gumtree South Africa and vice-chair IAB SA; Avani Singh, founder and co-director Alt Advisory and IAB SA Regulation Council chair; and Fahmeeda Cassim-Surtee, CEO of DStv Media Sales, discussing the increasing value of digital advertising and marketing, privacy, PoPIA and FPB legislation, connected TV and the future of digital audiences and content, hosted by Rutendo Nyamuda....
