To individualise its four language issues, Bona now has language indicators on the mastheads and different shots of its cover star, to distinguish between the English, Zulu, Xhosa and Sotho editions. The March 2015 issue features Khanyi Mbau.
"This is the only South African magazine to be published in four languages every month," says Editor Linda Mali, "therefore, we wanted to do something a little different for each of the languages to individualise them. It is important for us not to have just three translations of a magazine on the shelf. We want to be able to connect with our readers in their language through our content and our advertising. So, this is a further way for us to be able to do that."
