Tammy Lederle, former group marketing manager of Associated Magazines titles Cosmopolitan, House and Leisure, Marie Claire and O, The Oprah Magazine, has launched her own experiential marketing firm. Focusing on results-driven planning, cross-marketing and strategy to experiential event conceptualisation and management, design, PR and overall brand consolidation, Brandnew is intended to fill the gap for companies which cannot afford an in-house marketing or brand manager.
