Branding In brief South Africa

MTN wins international award

MTN was voted Brand of the Year in the telecommunications category at the World Branding Awards in London, United Kingdom.

MTN was one of over 2,500 brand nominated from 35 countries to be eligible for this much-sought after accolade. Only 119 brands were selected as the winners in their respective categories, and MTN emerged as the only brand in the telecommunications sector that qualified to receive this award.

Winners of the World Branding Awards are judged on three variables, namely brand valuation, consumer market research and public online voting.

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