'Extreme Marketing' was the theme for IMM's 2002 Marketing Educators Conference. The winners for the best papers for Completed Work and Work in Progress was Christo Boschoff (Dept. of Business Management, University of Port Elizabeth; Nic Terblanche (Dept. of Business Management, University of Stellenbosch) - The Use of Service Guarantees, General Information and Price Information in Services Advertising; and Vaughan Croeser (University of Pretoria, Honours Student) - The Effect of Music on Customer Satisfaction in a coffee shop setting. To purchase a copy of the conference papers on CD at only R130,00, contact Tamara Chetty on 011 - 482 1419 or e-mail .
