Ellies will distribute WorldSpace satellite radio receivers to major retail chain stores across the region, making the subscription service more accessible to the South African market.
"Africa continues to be an important geography for WorldSpace. ElSat's reputation and its reach into the region make it an ideal partner to help us achieve greater market penetration in tandem with superior customer service," said Noah Samara, chairman and CEO of WorldSpace. We believe that the relationship will lead to business growth and will offer subscribers in South Africa an easy way to access our unique service offerings."
ElSat will also implement extensive training of in-store retail personnel, and facilitate customer queries and installations. According to Grant Melville, sales director at ElSat, "we believe this relationship is mutually beneficial and will allow us to broaden our own offerings".
WorldSpace Inc. offers satellite radio in a combination of local and international programming as well as original content to consumers in more than 130 countries.
