Marketing Concepts was honoured for its excellent and innovative work for Canal Walk Shopping Centre, for which the company achieved two Golds and a Silver. It also received Gold and Silver for its marketing of Sandton City Shopping Centre.
“The Spectrum Awards acknowledge the success of excellent marketing strategies. They honour the crème-de-le-crème of the retail sector,” says Kathryn Payton, MD of Marketing Concepts.
The climactic announcement of the World Cup Springbok Rugby Team at Canal Walk heralded both a winning rugby team and Gold for the centre's marketing team for this promotion. The centre's social investment initiative, Canal Walk Foundation, also took Gold, while Canal Walk Motor Show stole Silver.
Sandton City's SoccerEx and Shopping Festival - which took Sandton City to thousands of international soccer visitors and brought those visitors into the centre -- won Gold. The centre's corporate social investment initiative, which includes its support of the Reach for a Dream Foundation, as well as other worthy causes, scooped Silver.
