New business director Denham Trollip says: "Big retailers, consumer goods manufacturers and financial services companies typically have thousands of branded products.
"That means they need to manage tens of thousands of brand elements, as well as multiple external service providers like design companies, repro houses and even manufacturers. BrandDirector pulls everything together so our clients can realise huge efficiency gains and increase their speed to market."
Trollip points out that while most big enterprises have spent years working on their business processes in areas like financial management, marketing functions have remained largely untouched: "There are still huge opportunities for business process improvements in marketing. At Jam Warehouse we have a deep understanding of the marketing and brand management process, which is one of BrandDirector's big strengths."
BrandDirector has been tried and tested over four years at Tesco, one of the world's leading retailers: "It involves a major change in the product development process. Marketing resource management involves everything from the ingredients of a food product, for example, to digital asset libraries. BrandDirector enables centralised management of the whole process."
In South Africa, BrandDirector is currently in the final phases of user acceptance testing with the food division of Woolworths.
Gerard Roux, Head of IT for Woolworths, says: "The product development team in foods needed a simple way to manage the product development process from beginning to end, including all the packaging.
"There are many elements in this process - everything from food recipes through photographs and copywriting - so it can get complex."
