The launch of 8ta - which was preceded by an intense teaser campaign around the "Heita" brand - signals the fixed-line operator's first foray into the country's competitive cellular phone industry.
Continue reading the full article, as well as live blogging reports from last night's event, at www.TechCentral.co.za.
Founded by Duncan McLeod, TechCentral is the leading quality news and information resource for people involved in South Africa’s fast-growing information and communications technology industry and those interested in the fast-changing world of information technology. It provides quality news, reviews and comment relevant to its quickly expanding audience. Follow TechCentral on Twitter at TechCentral, become a Facebook fan and subscribe to the daily newsletter.
Go to: http://www.techcentral.co.za
![[Biz Online Insights]: SA's mobile network use](https://biz-file.com/c/1510/317307-300x156.jpg?2)