And as it flies, a hashtag has the power to influence, convert, motivate and engage. It’s a tiny nugget of super-charged marketing kryptonite that will get people talking about your brand for the right reason, encourage engagement and conversion.
Or not. Some — actually most — hashtags never leave the ground, falling flat for any number of reasons. Why? Because the majority of great hashtags aren’t born, they’re made with a lot of thought and care and, sometimes, just a little bit of luck...
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