Thorsten Sauer, head of broadcast and media services, Ericsson, says, “This deal is another major milestone for Ericsson, as we look to expand our new SVOD service, Nuvu. Through this partnership, Nuvu subscribers will have access to some of Hollywood’s hottest films as part of their package, localised on a market-by-market basis. Working with some of Africa’s leading mobile phone operators, we believe Nuvu can offer a unique content and technology solution that meets the demands of consumers across sub-Saharan Africa.”
Nuvu is a complete end-to-end subscription VOD service, developed by Ericsson for mobile operators in emerging markets, which spans both the technology platform and the content licensing. It leverages the company’s extensive over-the top capabilities based on Ericsson Managed Player and components of Ericsson MediaFirst TV Platform, its highly scalable modular technology platforms, used by broadcasters and telco service providers to distribute video content efficiently to connected devices.
For a monthly fee, subscribers have unlimited access to an initial 3,000 local and international premium titles across a wide variety of genres including Hollywood and Nollywood movies, TV series, kids, music, gospel and education.
The built-in ability to distribute content to consumers during off-peak periods is a core feature of the service. This minimises data costs for both operator and consumer, addressing the key cost challenge that has so far been an obstacle for VOD uptake in Africa. The platform also integrates fully into the operator’s customer relationship management and payment systems.
