Loeries Africa Middle East serves as a source of inspiration and is the benchmark against which all creativity and innovation in the region are measured.

Artists who are thinking like brands and are using their music videos to convey their position and feel, will be reassured to know that entries are evaluated on the application of creativity.

Popularity of either the song or the artist does not play any role in the judging process and brand communication experts view the work purely on its creative merit.

For more information, go to www.loeries.com