Venues in Johannesburg, Durban and Cape Town hosted Southern Comfort Limelight events where groups of friends were invited to pose for a series of photos - highlighting not only their friendship but also celebrating the spontaneity and good times associated with this New Orleans established whisky liqueur.
A group of friends from each city has been randomly selected, photographed together in studio and will be appearing on billboards in the respective cities as of June 2009.
Lindumzi Ndongeni
Thabo Sebotsane
Thabiso Lesito
Sbongile Zotani
Palesa Ditseho
Jana Grobler
Willem van der Merwe
Ivor van der Merwe
Neal Dewing
Chad Burtt
Angie Thompson
Quinn Taylor
Karin Wolter
The billboards will be unveiled in June and the Southern Comfort supporters will represent the brand in the billboard campaign over the next few months.
For more information on the Southern Comfort Limelight program and to view photos from the promotion in Johannesburg, Cape Town and Durban, visit www.socolimelight.co.za.
