The confectionery brand started its ascent, dubbed 'Break from Gravity' from Cambridgeshire (UK) at 11.20am, rising to a height of 35.5 km. Camera footage, which tracked the chocolate's ascent and descent, was shared via the brand's social media channels.
Creative team
It was posted on the Kit Kat Facebook page and on Twitter (@kitkat), where users were encouraged to use the hash tag #BreakFromGravity.