Amongst the global debate, the responsibility of marketing ethically and responsibly to this target market lies in the hands of marketers and their agencies alike, so perhaps the alternate meaning of 'khuza', to warn, is also appropriate to these awards. . The Khuza Awards invites marketers to enter campaigns directed at this market which will be judged by a panel of industry experts but also, and perhaps more importantly, by members of the target market themselves, making this a truly unique award.
The Khuza Awards has been initiated and organised by several leading South African organisations to honour the work being done in the youth market that is often overlooked by the industry. The founding patrons are Marketing Mix, Hot Dogz Inc and Digerati.
The intention is that the Khuza Awards will become an annual event that will grow from strength to strength as each year passes. Help us to support the youth marketing industry and enter your work for the 2004 awards.
Winners of the Khuza Awards will be announced in all five categories, at the judges' discretion.
In keeping with other major local and international awards festivals, there are no cash prizes, but all winners will receive:
- A trophy
- A certificate
- Exposure in Marketing Mix and Creative Bytes
The winners of the Khuza Awards will be published in the June/July edition of Marketing Mix. The desirability of an awards event is currently being assessed by the organizers, and such an event will only be held if it is very different to the conventional awards ceremony format. Final decision to follow.
There are two main categories in which campaigns may be entered:
- Commercial Campaigns, and
- CSR / CSI (Corporate Social Investment) Campaigns
The types of objectives, success criteria and communication styles used will be dependent on which of these two categories the campaign falls into. Entrants will be required to submit campaigns in the following age-group categories:
- TOTS (aged 3 to 5 - includes campaigns aimed at parents/ gatekeepers)
- KIDS (aged 6 to 10)
- TWEENS (aged 11 to 12)
- TEENS (aged 13 to 18)
- YOUNG ADULTS (aged 19 to 22)
Entry forms are available online at: www.digerati.co.za/khuza/
Stephen Baynard
Tel: (011) 789-1808
Claire Lionnet
Tel: (011) 454-3297
- Marketing Mix
- Digerati
- HotDogz Inc.
- TBWA\Hunt\Lascaris
The Khuza Awards is looking for additional sponsors. There are several attractive packages available that offer valuable exposure to the South African youth and marketing communities. For details, contact Stephen Baynard, of Systems Publishing, on or (011) 789-1808.
