Sharon Peetz, CEO of EXSA, says, “Traditionally there has always been somewhat of an overlap with events and exhibitions; however, now more than ever, there is a strong trend towards more experiential events. As a result, exhibitions providing more events to cater for the needs of the modern visitor.
“It was therefore a logical progression for us to expand our association to include events. This move is in line with international trends where many federations and associations have seen the benefits and reasoning of including events into their overall exhibition association.”
At the heart of the EXSA strategy is the ambition to: