This partnership between Sanlam Private Investments (SPI) and Stellenbosch American Express Wine Routes (SWR) aims to introduce cultural enthusiasts from up north to one of the Cape winelands' finest cultural melting pots.
Daniël Kriel, SPI CEO, says "SPI recently opened an office in Stellenbosch so the collaboration with SWR was a natural fit. Our intention is to use the event as a vehicle to increase our brand presence in Gauteng and our plan is to make this an annual event." He added that the company's client base of high net worth individuals likes the finer things in life and considers wine and art, among other rare treasures, as investment vehicles.
"Our goal has always been to position Stellenbosch as the premium wine of origin area in South Africa. We hope that by building our brand in the Gauteng market, we will attract more and more people to our beautiful region and that there will be tangible economic benefits for the region's wine industry as a result. We are grateful to SPI for helping to make this possible," says Annareth Bolton CEO of SWR.
"Visitors will taste 200 wines, rub shoulders with 50 Stellenbosch winemakers and sample fare from award-winning Stellenbosch chefs. The elegant rooms and spaces will be transformed into a unique wine and gourmet rendezvous, for guests to linger and indulge all their senses. To top it all off, talented Stellenbosch musicians will add rhythm to this glamorous event," she adds.
Kriel says that art is an equally important feature of the programme. "Sanlam has one of South Africa's oldest and most extensive corporate art collections and curator, Stefan Hundt, will exhibit select pieces at the event."
The event will be open to 300 members of the public.
