They both offer prime location with shared reputations as gourmet destination towns, shared niche speciality shops and art galleries, similar accommodation offerings as well as similar business profiles, with a shared focus on wellness tourism. Furthermore, they share a similar demographic profile and similar high-end real estate offerings.
“We aim to generate further awareness for both of these premier wine and culinary regions. We are of the opinion that it will result in increased understanding of the different countries and their cultures, encouraging community building and affording us endless opportunities,” says Jenny Prinsloo, CEO, Franschhoek Wine Valley.
One of the key objectives will be to exchange marketing information and ideas, relating to festivals and events. Both parties have agreed to enter into wine estate and restaurant wine exchange programmes, as well as educational exchange programmes. The winemaker exchange programme, in particular, will allow for environmentally sustainable initiatives for the wine estates to be applied in Franschhoek, from the experience gained in St Helena and vice versa.
