Jonathan Herbert, executive supply chain manager at Burger King in South Africa, says the burger chain has made developing a local supply chain a key business priority since entering the country in May 2013.
“As the brand expands, we have reaffirmed our commitment to sourcing locally. All our chicken, beef, burger buns, fresh produce, diary and packaging are locally sourced. Our vision is to continuously improve the company’s responsible food journey through the use of a local supply chain.”
Top five reasons to build effective local supply chain
Each burger produced at the group’s quick service restaurant can be fully traced back to a specific batch or delivery. The Grand Foods burger plant in Cape Town where all 100% pure beef patties are made is audited regularly by independent third party organisations. Even oil purchased from approved suppliers is sourced first-hand so that the exact source of the oil is known and can be verified. Burger King South Africa complies with a global food safety standard and is FSSC22000 approved.
a. Growth and investment in local businesses to ensure job creation: with the current South African unemployment rate at its highest since 2008, job creation and commitment to local goods and services are important – currently 98% of our supplies are sourced locally;
b. Offering guests the best value for their money: value does not mean a compromise on quality, which is of the utmost importance. All burgers are made using 100% pure beef. We only work with suppliers who maintain strict animal welfare policies and who are able to trace all their products. Ensuring guests receive the best products at an affordable price, is critical.
For more information, go to www.burgerking.co.za.