Running until December 2008 in Checkers, Checkers Hyper, Spars, Pick ‘n Pay Hyper and Super stores consumers will be given the opportunity to ‘Turn Over a New Leaf' before the New Year. Stickers on the Lipton ice tea 330ml six packs allow consumers to scratch and reveal a unique code which can be sent to the sms line to stand a chance to win instant prizes including adventure experiences, yoga lessons, free landscaper consultations, personal training sessions, cooking lessons, scuba diving courses, nutrition consultation and summer concert tickets. Consumers also stand the chance of being entered into the grand prize draw with prizes suach as luxury mountain bike sets worth R5000, garden furniture sets worth R7000, Nintendo Wii Fit systems worth R3500 and home power pilates gym sets worth R5000.
The campaign will extend into various shopping centres in the form of Lipton ‘Turn Over a New Leaf' zones, which can be seen in the likes of Sandton City, Canal Walk, Eastgate, Gateway, Cavendish and Hatfield, creating added awareness about the initiative.
For more information on the in-store promotions and zones please contact 0860 331 441.
