Coming soon: TNS study... Consumers' views on private labels

Given the growing strength of private label brands in the South African market, TNS Research Surveys' invites all retailers and suppliers in the FMCG arena to take part in a syndicated exploratory study that will uncover household decision-makers' perceptions, motivations and behaviour related to private label brands.

The findings, due out in November, 2010 will uncover:

• Consumers' experiences with private label brands

• How consumers feel about private label brands

• How their perceptions have changed over time and in response to the recession

• The motivators and barriers to buying private label brands vs branded products

• How consumers' attitudes differ across various retail brands

• How consumers' attitudes differ across product categories

The syndicated nature of the research will enable a number of clients to participate in this study, thereby sharing the costs and infrastructure of a large-scale qualitative study.

If you'd like to take part or would like more information on this ground-breaking study, contact Peter Wilson on +27 (0) 21 657 9653 or email moc.labolgsnt@nosliW.reteP or call the switchboard on +27 (0)21 657 9500.

About TNS

TNS is the reputed to be the world's largest custom research agency delivering actionable insights and research-based business advice to its clients so they can make more effective business decisions. TNS offers comprehensive industry knowledge within the Consumer, Technology, Finance, Automotive and Political & Social sectors, supported by a unique product offering that stretches across the entire range of marketing and business issues, specialising in product development & innovation, brand & communication, stakeholder management, retail & shopper, and qualitative research. Delivering best-in-class service across more than 70 countries, TNS is part of Kantar, the world's largest research, insight and consultancy network. For more information go to www.tnsresearchsurveys.co.za or www.tnsglobal.com.

About Kantar

Kantar is one of the world's largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26 500 employees work across 95 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group's services
are employed by over half of the Fortune Top 500 companies. For further information, go to www.kantar.com.