Banking & Finance News South Africa

Corporate investment group chooses Pretoria PR agency

Real Africa Brands Holdings, a national provider of corporate investment and franchise opportunities, has appointed Pretoria-based MicroZone Public Relations to provide proactive, industry-focused marketing, media and PR services.

The group offers franchise opportunities in various sectors and industries through its subsidiaries that include Real Africa Estate & Travel; Real Africa Brands, Pick ‘n Build, Bed & Couch and Tool Boyz.

The investment group's portfolio covers all logistic and strategic considerations associated with real estate investment and business development, including external and internal materials and considerations. Its core service covers every area of franchise establishment, management and sustainability.

This includes feasibility assessments, strategic planning for franchise growth, legal documents, executive recruiting, brokerage, international expansion assistance and website optimization.

The depth of knowledge and market experience in various key areas of the property and construction sectors is aimed at ensuring the group adds value to a broad market. Their range of franchises available is tailored to suit anyone with a passion to establish a profitable business and provide the highest levels of service to end users.

“MicroZone is an experienced company that, collectively, has over forty years of experience in the competitive public and media relations market. The company will manage our entire marketing portfolio and will engage with local specialist retail and consumer focused press to elevate our competitive quality and further entrench our position in the market,” says John Rogers, group CEO.

Pieter du Plessis, owner of MicroZone Public Relations, says, “Our business model allows for our clients to automatically ‘hit the ground running' in terms of publicity, media exposure and direct media liaison. The retail and corporate franchise and investment market is vigorously competitive and the battle for market share and consumer loyalty is fierce.”

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