Each room contains living scenes (or tableau vivants) featuring models and performers linked together by a narrative of revelations and moments of transformation. It takes place on 3 September 2009 at a secret location in central Cape Town, visit www.ghdstylediary.co.za, ghd South Africa on Facebook or mobile site m.ghdstylediary.co.za for more details.
The aim of the event's supporting campaign is to create multiple touch-points with consumers, with media coverage enticing fans of the brand to the sites where visitors can apply for tickets to the event. Close contact is maintained with those interested in attending with teaser information and details spread via the micro site and communities on Facebook and Twitter.
“South Africa is one of the strongest markets for ghd with a passionate fan base for the brand. By integrating online marketing, PR and events into a seamless marketing campaign, we are creating powerful connections with our audience that takes them deeper into the world of ghd,” said Rene Price, managing director of ghd South Africa.
