There are three new award categories for this year’s competition. The first is the Best Revenue Marketing Campaign/Event Award, which recognises the most outstanding campaign or event that resulted in generating an exponential ROI. Sales generated vs Cost to execute.
The second is the Best Marketing Automation Campaign Award, which recognises the use of software platforms and technologies designed to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. A good Automation Marketing Campaign is one that manages to attract new subscribers, increase product usage, gather product feedback and nurtures leads.
The third is the Best Community Engagement Manager Award, which recognises an individual that has championed the use of social media, the successful communication of events and content creation, among other things ‘for the good of the communications industry’.
This year's judging panel integrates some of the country’s leading digital and creative minds in industry.
• Gillian Findlay - CEO at Cambial Communications and former chairman of PRCC
• Desiree Gullan - ECD at Gullan and Gullan
• Astrid Ascar - digital content marketing consultant, strategist, radio presenter, heads up IAB SA Educational Council
• Tara Turkington - CEO at Flow Communications
• Bokang Mabiletsa - owner at Mind Interactive.
• Jeff Siepman - creative director at Base 2 Digital
• Kenneth Garvie - MD at OneoverOne Agency
For more information, go to www.newgenawards.co.za or call +27 (0) 11 462 9963.
