The Ogilvy & Mather SA Group (O&M SA) generated outstanding results at the IAB Bookmark Awards, the country's annual and premier digital marketing effectiveness awards, held last night at Turbine Hall in Newtown.
The agency group took home 16 awards - double its nearest competitor - including four Gold, five Silver and six Bronze trophies, spanning O&M SA's integrated business units and specialist disciplines. To complete the evening, Gloo was awarded the Special Honour Best Agency award. O&M SA and Gloo Digital Design (Gloo) joined forces in early November, which will see a fully merged operation in Johannesburg, known as Gloo@Ogilvy, with OgilvyOne Worldwide and Gloo remaining as separate offices in Cape Town.
"The Bookmarks Awards are a great endorsement of the high level of creativity and effectiveness that we strive to achieve across all our digital work," said Ben Evans, OgilvyOne South Africa's National Managing Director. "They are also a direct reflection of the quality of our clients with whom we have built terrific creative partnerships."
Nicholas Wittenberg, National Group Creative Director of OgilvyOne South Africa commented on Comedy Central's South Park campaign, which took home two gold and one silver award; "Comedy Central's South Park campaign was a classic case of how a challenging budget can force us to think pretty smartly - I'd define this as a great example in the dark art of guerrilla marketing".
The Bookmarks results follow the 2014 Assegai Awards, in November, for work in digital and direct marketing where OgilvyOne and Gloo also topped the agency charts, walking away with six Golds, seven Silvers, four Bronzes and four Leader awards.
"This year's Bookmarks was another great showing for us," said Pete Case, co-Chief Creative Officer of Ogilvy & Mather South Africa and founder of Gloo. "The big difference this year being the additional layer of integrated work where we're increasingly proving that mediums that work together can deliver more effective results for our clients. When you add these results together with our recognition for innovation and creativity at Loeries - we've had a fantastic last 12 months of creating standout work. Most pleasing is that all the hard work behind our recent merger has already resulted in great work for our clients."
Entries into the Bookmarks included work done by OgilvyOne Worldwide, Gloo, Ogilvy Public Relations, Social@Ogilvy and Neo@Ogilvy.
| AGENCY | GOLD | SILVER | BRONZE | LEADER | OTHER | TOTAL AWARDS |
| Ogilvy & Mather SA Group (O&M SA) | 4 | 5 | 6 | 1 | 16 | |
| King James | 2 | 2 | 4 | 8 | ||
| Quirk | 1 | 2 | 2 | 5 | ||
| Liquorice | 1 | 4 | 5 | |||
| Society | 2 | 1 | 2 | 5 | ||
| Atmopshere | 2 | 1 | 1 | 4 | ||
| Punk | 2 | 2 | 4 | |||
| Hellocomputer | 2 | 1 | 1 | 4 | ||
| NATIVE VML | 1 | 1 | 1 | 1 | 4 | |
| Saatchi & Saatchi Synergize | 1 | 1 | 1 | 3 |
| CATEGORY | GOLD | SILVER | BRONZE | OTHER | TOTAL AWARDS |
| CORE AWARDS: Advertising & Search | |||||
| Branded Content | 1 | ||||
| Media Plan | 1 | ||||
| Native Advertising | 1 | ||||
| CORE AWARDS: Social, Community & PR | |||||
| Social Media Properties | 1 | 1 | |||
| Use of User Generated Content | 1 | ||||
| CORE AWARDS: Application & Tools | |||||
| Games and gamification | 1 | ||||
| CORE AWARDS: Integrated/ Mixed Media | |||||
| Digital Installations and activations | 1 | ||||
| Integrated Multi-platform campaign | 3 | ||||
| Integrated Mobile campaign | 1 | 1 | |||
| CORE AWARDS: Mobile | |||||
| Mobile Application/ Tool | 1 | ||||
| Copywriting | 1 | ||||
| SPECIAL HONOURS AWARDS | |||||
| Best Agency | 1 | ||||
| 4 | 5 | 6 | 1 | 16 |
For a complete list of Awards please visit the IAB Bookmarks Awards website.
Jess Webb
Ogilvy Public Relations, Cape Town
+27 21 467 1034
az.oc.yvligo@bbew.ssej
Mark Zeller
Ogilvy & Mather South Africa
+27 11 709 6705
az.oc.yvligo@rellez.kram
