INMA has presented industry awards for excellence since 1935. The 2016 competition generated 699 entries from 264 news brands in 40 countries. The competition was judged in February and March by an international jury of 41 executives from 19 countries representing the worlds of media and marketing.
The awards honour the world’s most innovative initiatives to grow audience, revenue and brand in the emerging multi-platform ecosystem. Overall, 40 first place awards in 20 categories across two audience groups were presented to 34 news media companies, with Sweden’s Svenska Dagbladet taking home the competition’s top prize.
Association President Mark Challinor presented the INMA Global Media Awards at the closing dinner of the 86th Annual INMA World Congress at the Victoria and Albert Museum in London before more than 300 media executives. The V&A is considered the world’s leading museum of art and design, and the awards dinner was held in its Raphael Gallery.
“It was an amazing spectacle to behold — the world’s top media industry innovation initiatives presented amid the splendour of the world’s leading museum of art and design,” said Earl J Wilkinson, executive director and CEO of INMA on the dinner’s venue. “Despite enormous transformational challenges, media companies are finding new ways to connect with audiences and advertisers across platforms. It is an honour for INMA to be front and centre at the pinnacle of achievement for these companies.”
The competition rewards six activities, key to commercial and brand success at media companies:
The judges picked top entries in five world regions:
From these regional winners, judges selected the ‘Best In Show’ award, signifying the top initiative among the 699 entries in the INMA Global Media Awards 2016 competition. It went to Schibsted-owned Swedish media company Svenska Dagbladet for ‘The Pyramid,’ a sophisticated road map boldly designed to thrive in the news media ecosystem. The initiative delivered in-depth insights on customer segmentation and the implementation of a smart paywall. Its new design with customised areas conveyed excellent brand positioning and outcomes, according to judges.
Six companies won two first-place awards: Aftenposten of Norway, Fairfax Media New Zealand, Mumbai Mirror of India, The Straits Times of Singapore, VG of Norway and Zero Hora of Brazil.
Below are the first place winners per category. Group one represents regional/local brands. Group two represents global/national brands.
Group one:
The Advertiser, The Courier-Mail, The Daily Telegraph, and Herald Sun, Sunny Hills, Australia, ‘News Corp Australia Project Icon’
Group two:
Aftonbladet/Svenska Dagbladet/Schibsted, Stockholm, Sweden, ‘Yellow Boats’
Group one:
Mumbai Mirror, India, ‘Mumbai Heroes’
Group two:
The Independent, London, UK, ‘#Refugeeswelcome — Independent Online and Print’
Group one:
The Arizona Republic, Phoenix, US, ‘The Arizona Storytellers Project’
Group two:
The Globe and Mail, Toronto, Canada, ‘The Globe and Mail Federal Leaders’
Group one:
Gazeta do Povo, Curitiba, Brazil, A Brand-New Newspaper
Group two:
The Economist, London, UK, The World If from The Economist
Group one:
Newsday, Melville, US, ‘Newsday Mobile App’
Group two:
Helsingin Sanomat, Helsinki, Finland, ‘Nyt Chat App — Media is Talking to You’
Group one:
Waikato Times/Stuff.co.nz, Wellington, New Zealand, All In
Group two:
VG, Oslo, Norway, VG’s 70th Anniversary
Group one:
North-West Evening Mail, Barrow-in-Furness, UK, ‘Choose South Cumbria’
Group two:
Il Giornale.it, Milan, Italy, ‘Crowdfunding for War Reporting’
Group one:
Mumbai Mirror, India, ‘Mumbai Mirror Girls Soccer League’
Group two:
Gazeta Wyborcza, Warsaw, Poland, ‘Travelling Museum of Polish History’
Group one:
Correio, Salvador, Brazil, ‘The Silence of the Innocents’
Group two:
Politiken, Copenhagen, Denmark, ‘How to Get Users to Register’
Group one:
Vanguardia, Saltillo, México, ‘#Soy Noticia’ (I Am News)
Group two:
VG, Oslo, Norway, ‘Bieber Coverage on Snapchat’
Group one:
Zero Hora, Porto Alegre, Brazil, ‘ZH Tablet + Digital Newspaper’
Group two:
Svenska Dagbladet, Stockholm, Sweden, ‘The Pyramid’
Group one:
Zero Hora, Porto Alegre, Brazil, ‘Destemperados’
Group two:
The New Zealand Herald, Auckland, New Zealand, ‘NZME Advertising Challenge
Group one:
The Des Moines Register, US, ‘YMCA of Greater Des Moines — Summer Campaign’
Group two:
The Australian, Surry Hills, Australia, ‘GE’
Group one:
Courrier Picard, Paris, France, ‘Pedometer Inprint’
Group two:
The Straits Times, Singapore, ‘The Interactive Newspapers’
Group one:
Montreal Gazette, Canada, ‘Montreal Gazette/Concordia University: Rethinking Montreal’
Group two:
Quartz, New York, US, ‘Davos and Bank of America’
Group one:
Winnipeg Free Press, Canada, ‘Winnipegfreepress.com Data Collection and Data Use’
Group two:
Aftenposten, Oslo, Norway, ‘Churn Prediction Model’
Group one:
Fairfax Media, Auckland, New Zealand, ‘Communities Refresh’
Group two:
The Wall Street Journal, New York, US, ‘WSJ Customer Knowledge Program’
Group one:
The Dallas Morning News, US, ‘GuideLive.com’
Group two:
Fairfax Media, Auckland, New Zealand, ‘News Rewired — Writing Our Next Chapter’
Group one:
Calgary Herald and Edmonton Journal, Toronto, Canada, ‘Capital Ideas’
Group two:
The Straits Times, Singapore, ‘The Straits Times Innovation Lab’
Group one:
Toronto Star, Canada, ‘Your Money Matters! Financial Literacy Program for Teens’
Group two:
Aftenposten, Oslo, Norway, ‘Loyalty Program – From an Anti-Churn Tool to a Profit Generator’
