According to editor Hedi Lampert Kemper, the magazine received several inspired entries, some of which took the first birthday into account and others which merely focused on spring. The winning design is by Simone Rossum and Jono Garrett of BlackRiver FC, a boutique design and advertising agency.
We felt that the design captures all that is quintessential to our brand: its graphic simplicity is striking, yet understated and chic. The curvy, whimsical spring elements are balanced by the cleverly oxymoronic open boundary of the number one (another metaphor for 'arch'). The added element of 'roots', at the base, is a reference to The Arch magazine as a young brand, establishing itself and looking to its future growth. The virtually all-black idea is utterly unexpected and serves as a mysterious wrapping for the surprise within - an elegant winner.
"Spring is woven into the design of the number 1, so as not to draw attention, but rather to provide subtle nuances to a time of year celebrated for new beginnings," they write in their accompanying rationale.
Started in 2005, the agency prides itself in creating work that is not only remarkable, but worth remarking about. It finds creative solutions for the likes of Nando's, Mini South Africa, 1st for Women Insurance, 94.7 Breakfast Xpress, Virgin Money Insurance and Virgin Mobile.
