'Loin Lager' gives Lady Gaga's meat dress a South African flavour and 'Ashes Ice Beer' takes us back to the volcanic smoke alarm in Iceland that grounded air traffic in the Northern Hemisphere. 'Juju' got his own label, a beer that is somewhat bitter, never sweet and sadly 100% South African.
The gifts aren't just to mark the end of business in 2010 but also allows the agency to have a little bit of creative fun in the process. Making use of news events places a brand in the spotlight, grabbing consumer attention that's already caught. It's a persuasive method but it takes courage, style and wit to achieve.
Looking forward to 2011, MD Alastair Haarhof says, "It's been an exciting year for the agencies that were willing to take a few chances and we're looking forward to an equally challenging year ahead."
