The awards, which were made at a glittering event on Friday evening at VodaWorld in Midrand, belonged to the original and typical South African Klipdrift campaign which was created for client Klipdrift.
FCB Cape Town's total campaign, as well as the whole creative team, also walked away with the Pendoring Prestige Prize, the kykNET overseas study bursary and an additional R5 000 in prize money.
The same creative team (Francois de Villiers, creative director, Anthony de Klerk, art director, and Hanlie Kriel, copywriter) also won a Pendoring for client BASF in the magazine category for the ad Niksverloren.
TBWA Hunt Lascaris won a Pendoring for the hilarious TV-ad, Het jy 'n nood? , created for Standard Bank Home Loans which also landed comedian Casper de Vries the prize as the best performing actor.
Another Cape Town agency, Publicis, won the radio category with a spot for the magazine Sarie, Girlie-tydskrif, and RSG's screensaver, designed by Digital Exception, won the New Media - Advertisements category.
For the first time in many years a Pendoring was awarded in the jingle category. It went to Krisjan Fourie for 'Bliksemware' with pop group Battery 9's Paul Riekert warning the students through Radio Tuks to wake up (Skrik wakker!)
Willem Gous' website, Willem Woes, won a Pendoring for the second year in succession in this category.
But, as in the past, it was the creativity of the students, competing for the two SABC2 study bursaries, which inspired and gave hope for the future of Afrikaans advertising. Both Pendorings were won by students from AAA School of Advertising in Johannesburg. In the single entries the extremely funny radio spot, Die Stem, done by Morné Strydom and Gustav Lammerding won the Pendoring and in the campaign category it was Dantie van der Merwe's Kattermaai, which won her the trophy and the bursary.
The complete list of winners are :
Campaigns - Below-the-line
Agency : FCB Cape Town
Title : Maak jouself tuis by die fees
Creative director : Francois de Villiers
Art director :Anthony de Klerk
Copywriter :Hanlie Kriel
Advertiser : Klipdrift
Product : Brandy
Production House : FCB Impact
New Media - Websites
Title :Willem Woes
Creative director :Willem Gous
Art director :Willem Gous
Copywriter :Willem Gous
Best new pay-off line/expression
Agency : FCB Cape Town
Title : Komma in (,in)
Creative director : Francois de Villiers
Art director : Anthony de Klerk
Copywriter :Hanlie Kriel
Advertiser : Klipdrift
Product : Brandy
Students - Single entries
Title : Die Stem
Creative directors : Marc Hösten, Mandie van der Merwe, Roela Hattingh
Copywriters : Morné Strydom, Gustav Lammerding
School : AAA School of Advertising, Johannesburg
Advertiser : SAB
Product : Beer
Executive artists : Klasi Coetzee, Nicky Prinsloo
Production house : Audio Arts
Students - Campaigns
School : AAA School of Advertising, Johannesburg
Title : Kattermaai
Creative directors : Mandie van der Merwe, Roela Hattingh
Art director :Dantie van der Merwe
Copywriter : Dantie van der Merwe
Advertiser : SPCA
Product : Animal welfare
Radio
Agency : Publicist - Cape Town
Title : "Girlie"-tydskrif
Creative director : Mark Bolton
Copywriter : Annelize Haxton
Executive artist : Frank Opperman
Advertiser : Sarie magazine
Product : Magazine
Production House : B&S Studios
Promotions
Agency : FCB - Cape Town
Title : Maak jouself tuis by die fees
Creative director :Francois de Villiers
Art director : Anthony de Klerk
Copywriter : Hanlie Kriel
Advertiser :Klipdrift
Product : Presence at KKNK
Production House : FCB Impact
TV
Agency : TBWA Hunt Lascaris
Title : Het jy 'n Nood?
Creative directors : Frances Luckin/Mariana O'Kelly
Art director: Mariana O'Kelly
Copywriters : Frances Luckin/Mariana O'Kelly
Advertiser : Standard Bank
Product : Home loans
Executive artist : Casper de Vries
Production : Westel Productions
Newspapers
Agency : FCB - Cape Town
Title : Kniediep in die KKNK
Creative director: Francois de Villiers
Art director : Anthony de Klerk
Copywriter : Hanlie Kriel
Advertiser : Klipdrift
Product : Brandy
Outdoor/posters
Agency : FCB - Cape Town
Title : Komma in
Creative director : Francois de Villiers
Art diector : Anthony de Klerk
Copywriter : Hanlie Kriel
Advertiser : Klipdrift
Product : Brandy
New Media - Ads
Agency : Digital Exception
Title : RSG Skermbewaarder (Screen saver)
Creative director : Debbie Maloyd
Art director: Debbie Maloyd
Programmers : Linda Ravenhill/Elena Douvos
Copywriter : RSG
Advertiser : RADIOSONDERGRENSE
Product : Radio station
Production : Digital Exception
Magazines
Agency : FCB- Cape Town
Title : Niksverloren
Creative director : Francois de Villiers
Art director : Anthony de Klerk
Copywriter : Hanlie Kriel
Advertiser : BASF
Product : Agriculture
Jingles
Agency : Krisjan Fourie
Title : Skrik Wakker
Creative director : Krisjan Fourie
Art director : Paul Riekert
Copywriter :Krisjan Fourie
Advertiser : Bliksemware
Product : Bliksemware
Music : Paul Riekert
Executive artist : Paul Riekert
Production: One F Music
Original Afrikaans
Agency : FCB Cape Town
Title : Komma in
Creative director : Francois de Villiers
Art director : Anthony de Klerk
Copywriter : Hanlie Kriel
Advertiser : Klipdrift
Product : Brandy
Design
Agency : FCB - Cape Town
Title : Klip-innie-bos (Sign board)
Creative directors :Francois de Villiers/Paul Carstens
Art directors : Paul Carstens/Anthony de Klerk
Copywriter :Hanlie Kriel
Advertiser : Klipdrift
Product: Klipdrift water hole at KKNK
Production : Second Glance Signage
Campaigns (Above-the-line)
Agency : FCB - Cape Town
Title : Klipdrift Campaign
Creative director : Francois de Villiers
Art director : Anthony de Klerk
Copywriter : Hanlie Kriel
Advertiser : Klipdrift
Product : Brandy
OVERALL WINNER - PENDORING 2002
Agency : FCB - Cape Town
Title : Klipdrift Campaign
Creative directors: Francois de Villiers & Paul Carstens
Art director : Anthony de Klerk
Copywriter : Hanlie Kriel
Advertiser : Klipdrift
Product : Brandy
Best Performing Artist
Casper de Vries (Het jy 'n Nood? ) TBWA Hunt Lascaris
