| Category | July 2011 |
|---|---|
| 1. Lexus/Advanced Obstacle Detection "Bread&Milk/Deer" - Draftfcb Johannesburg | |
| 2. Vital/Endurax Libido Enhancer "Bedtime" - Draftfcb Cape Town | |
| 2. Volkwagen/Corporate Recruitment "When all has said and done/People Person/Glass Half Full" - Ogilvy Cape Town | |
| Ambient/outdoor | 1. Eskom/49M "Glow in the Dark Billboard" - Draftfcb Johannesburg |
| 2. Exclusive Books/AfrikaanseLekkerleesfees "Not too Shabby for a Kitchen Language" - Net#work BBDO | |
| 3. Volkswagen/GTi - Surprisingly Fast "Clown/Santa/Monster" - Ogilvy Cape Town | |
| TV/cinema | 1. KFC/Bowls "Last Stand" - Ogilvy Johannesburg |
| 1. Hyundai/Elantra "Next Level" through the ages - The Jupiter Drawing Room Cape Town | |
| 3. Dealify "Merman/Werewolf" - Saatchi & Saatchi | |
| Radio | 1. Frank.net/Life Cover/Salary Protection/Serious Illness Cover "Radiation/Cat Food/Kids/Air Freshner/Poor" - FoxP2 |
| 2. Kraft SA/Stimoral Taste Twist "Poetry/Choir" - Ogilvy Cape Town | |
| 3. Gidani/Lotto "Ghee/Kobe Beef/Queens Cake" - Draftfcb Johannesburg |
| July 2011 judges |
|---|
| Brett Morris, Draftfcb (chair) |
| Antoinette Fourie, TBWA\Hunt\Lascaris |
| Angie Batis, Net#work BBDO |
| Stephan du Toit, Penquin |
| Avish Gordhan, Black River FC |
| Marianna O'Kelly, Ogilvy |
| Wes Phelan, MetropolitanRepublic |
| Rajesh Ranchod, TJDR |
| Laura May Vale, EuroRSCG |
| Clint Bechus, Lowe Bull |
| Anthea Weber, Ireland/Davenport |
| Category | July 2011 chair comments |
|---|---|
| General | Not a massive amount of work to choose from. The jury specifically asked me to say that it wasn't the best of months. Which is cool; we should always aim for the best but let's remember that this is Ad of the Month, not Loeries Grand Prix of the month. The winners were pretty unanimous and there was a clear gap between the winning work and the rest. |
| Three clear standouts in this category. There was nothing separating the two pieces tied second. | |
| Ambient/outdoor | A small selection with no ambient work, which is disappointing because it feels like we are missing a trick as an industry, not going beyond traditional outdoor. Also some posters that would make better magazine ads but cool ideas nonetheless. |
| TV/cinema | Not a huge amount to choose to from but some funny, feel good winners gave us something to showcase. |
| Radio | Some edgy work from a brave client, Frank.net, won the day. Lots of daylight between the three winners and the rest. |
For more judges' comments, go to www.adlip.co.za.
The Creative Circle Ad of the Month and Ad of the Year are both sponsored by Primedia Unlimited, supporters of the development of creative talent in South Africa. For more, go to www.creativecircle.co.za.
