Advertising News South Africa

Doritos 15 seconds of flavour winners

The winners in the Doritos 15 Seconds of Flavour competition have been announced, each of whom receives R50 000 in cash and a chance to shine at the Loerie advertising awards.
Doritos 15 seconds of flavour winners

Winners

The winners are Delano Daniels for the entry "The Number 2" in the category "Peeping Tina"; Rick Joaquim for the entry "Steak vs. Chilli" in the category "Anything Goes"; Jacques Roos for the entry "Project Piguin" in the category "Double Vision"; and Evan Robinson for the entry "Two Worlds Collide" in the category "House Party".

Entrants had to complete one of four 15-second Doritos Collisions advertisements by adding on their own filmed 15-second ending, and these four talented young filmmakers flexed their creative muscles and came up with winning endings for four Doritos Collisions TV ads.

"I'm astounded at the level of creativity showcased in the campaign and it's certainly a proud moment for the brand," says Doritos spokesperson Nthabiseng Hlophe, who praised the winning entries for effectively capturing the novelty and experience of the product. "Everyone - from the entrants and the online audiences to the panel of judges, our agency partners and our brand team - had an incredible time. I've loved every second of the conversations shared over the last few weeks. Congratulations to all the winners - very well deserved!"

Winners background

Rick Joaquim (23) recently completed his honours in audiovisual production at the University of Johannesburg. He is currently working as a freelance editor and cameraperson and is teaching himself animation and visual effects.

Jacques Roos is part of a creative team called the Mongolian Clam Fisherman Crew that includes Neil de Almeida and Mark Yaman. A self-taught producer, Roos loves testing new technologies in his projects. He has spent the last eight years doing graphic design, compositing, editing and shooting - and counts among his work music videos and commercials.

His team-mate De Almeida is a self-taught 3D animator who also does compositing and design, striving to make every piece "a masterpiece". Yaman is a qualified Protools operator and specialises in sound design and final mix, while also dabbling in animation.

Evan Robinson (26) says he has been fascinated by the moving image since childhood, and as a youngster, he made cartoon flick-books and videos involving trick photography and stop-motion. Once he obtained a webcam in Grade 9, he started experimenting with digital filmmaking and special visual effects using commercial and custom-built software. He obtained his masters degree in biotechnology at UCT and currently runs his own website programming and design business, while also making parody music videos that he posts on YouTube.

Multitalented Delano Daniels, who was born and raised in Johannesburg, sports a range of artistic and technical skills including TV editing, 2D animation, graphic design, acting, song writing, rapping, music producing and DVD authoring. He has written, edited, directed and acted in two short films and studied television/film editing and digital media at Video Symphony Institute of Post Production in California before a stint working in Bahrain as a video editor and graphic designer. Since 2007, he has been working in South Africa as a freelance video editor/assistant editor and graphic design artist for South African productions such as Big Brother Africa.

In addition to the R200 000 that was shared among the four winners, members of the public who rated the entries also won daily spot prizes of R500.

Go to www.15seconds.co.za or www.15seconds.mobi to view the winning entries.

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