Overall the country with the most winners is France with 85 awards including 12 Golds. The second most successful country is Germany with 71 awards, including 22 Golds.
The most successful network is McCann Worldgroup with 52 awards including 17 Golds, followed by BBDO and DDB who each won 43 awards. So far, BBDO has won 9 Golds and DDB has won 3 Golds.
At the agency level, the standout name is Ruf Lanz from Zurich with 18 winning entries, but with no Gold. Another agency outperformer is BBDO New York with 15 awards including 3 Golds.
The jury in Amsterdam has reviewed hundreds of submissions. Here are some striking observations from today’s jury meeting:
An entry that got rewarded in many Epica categories was "In the Long Run” from Mercedes-Benz. The Epica jury was impressed that the campaign film went much further than standard car movies: it tells a moving family story with a twist. The Epica jury has rewarded it with Gold in the categories Copywriting & Storytelling, Luxury & Premium Brands, Direction & Cinematography and Best Use of Music.
The Epica jury was critical about the level of the Print work submitted in categories like Luxury & Premium Brands, Public Interest: Environment, Recreation & Leisure, Health & Beauty, Food and Transport & Tourism. The Epica jury usually loves Print and will have a hard time deciding on a print Grand Prix tomorrow. If any...
Although judging creative work is a very serious business, some of the submitted work also triggered smiling faces in the jury room. In an elaborate dramatization of the product’s efficacy, the film "Termite-ator" depicted termites as larger than life villains to bring tricky and persistent termite problems to life. The Epica jury considered the film not only a good laugh but also awarded it with Gold in the category Household Maintenance – Film.
Stay tuned for more updates to follow.
*Disclaimer: Bizcommunity's Leigh Andrews and Juanita Pienaar are part of this year’s online judging panel. Note that the Epica Awards' judges don’t see entries from their own country.
