Humour, cute kids and slice-of-life stories continue to engage viewers. In #1 spot for both quarters, we see global ads for Lays and Samsung hitting the mark with local audiences, as well as another three global ads for Samsung, Coke and Cadbury making the list.
The Samsung ads are part of a global campaign that tells touching and familiar stories where Samsung devices create purposeful and emotional experiences. Similarly, the Coke ad is also part of a global campaign, “Taste the Feeling”, that features a series of vignettes bringing to life the idea that drinking Coca-Cola is a simple pleasure that makes everyday moments more special.
To read more about ad transference, read our latest Point of View, Ads that travel well begin with an insight.
BEST LIKED ADS | Q1 2016
BEST LIKED ADS | Q2 2016
6. Wimpy: De Wors Breakfast - FCB Joburg
Adtrack™ is Millward Brown's proprietary advertising testing system, evaluating the impact and liking of all brand advertising in South Africa for over 30 years. The resultant database stands at over 90,000 TV adverts tested, and more than 1.1 million interviews conducted, making this database one of the largest of its kind in the world. For more info on what Adtrack can do for you, contact moc.nworbdrawllim@ewahs.ellezil.